Direct marketing
Marketing directed to a person through channels such as calls, messages, email, or other direct approaches, subject to consumer and privacy rules.
Definition
Direct marketing issues can involve consent, opt-outs, cooling-off rights, unsolicited communications, personal-information use, call records, messages, contracts concluded after contact, cancellation attempts, and complaint routes. The practical review should preserve the marketing message, date, sender, consent record, opt-out attempts, proof of purchase or contract, refund requests, and any supplier response.
Key takeaways
Marketing directed to a person through channels such as calls, messages, email, or other direct approaches, subject to consumer and privacy rules.
Consumer Protection
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Related legal problems
This glossary provides general information only and does not constitute legal advice.
Common situations
Unwanted marketing
Cooling-off cancellation
POPIA complaint
Related resources
Resources and guides
Consumer Rights Complaint Pack
Preparation resource for complaints, supplier records, timelines, payment proof, and consumer dispute escalation.
Consumer ProtectionClient Document PackConsumer Protection Evidence Pack
Consumer Protection Evidence Pack: organise Receipt, Invoice, Contract and a dated evidence index before your consultation.
Consumer ProtectionClient Document PackConsumer Complaint Evidence Pack
Consumer Complaint Evidence Pack: organise Receipt, Invoice, Contract and a dated evidence index before your consultation.
Consumer ProtectionFAQs
Direct marketing FAQs
What does Direct marketing mean?
Marketing directed to a person through channels such as calls, messages, email, or other direct approaches, subject to consumer and privacy rules.
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